Three Amazing Takeaways from PeriCON16

three takeaways from pericon16

Three Amazing Takeaways from PeriCON16

I left #PeriCON16 with so much info and loads of ideas!  After I organized my notes, I gathered three amazing takeaways from PeriCON16 about content and offers:

  1. Create a Content Strategy (Nicole Henderson).  Start with three goals you want to achieve with your content. Write them down and prioritize them. Focus on developing consistency in style and scheduling of your content. Remember that video content is king. Check your analytics and insights to determine whether you are achieving your goals.
  2. Give Away Something of Value (Zenovia Andrews ). When creating your freemium offer, make sure it is something excellent. It should be something you could easily sell for a lot of money. Doing this will help people to see that the products and services that you offer are high-quality and worth the prices you ask.
  3. Always Have a Low Price Point Offer (LaShanda Henry). Of course, we all want the $5K and above offers. We also want people to buy them, too. Unfortunately, most businesses will experience a slow period at some point so it is a good strategy to have low price point offers (LPPs). The LPPs will sustain your business during the times when sales of your high price point offers ebb and flow.

I learned these great takeaways at #PeriCon16, along with many more. It was a once-in-a-lifetime experience.

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